Personalisation

When you need to engage someone’s attention, we have found a personalised approach is most effective.

There is no doubt that we are all bombarded with marketing and promotional messages on a daily basis. Too numerous to count (although conservative estimates suggest at least 250 promotional messages every day), we have become expert at filtering out the clutter that we are subjected to. When questioned, most people agree that they are likely to read anything that is personally addressed to them. According to Infosys, as many as 86% of consumers say that personalisation plays a role in their purchasing decisions.

Rather than using a generic, one-size-fits-all approach, we recommend targeted, personalised communications which we find generates greater levels of engagement and response, leading to more successful outcomes.

From benefits statements to one-off call-to-action mailings, we can produce highly targeted, personalised communications with our in-house variable data software. We can tailor messages according to age, gender, membership type or whatever category you want to create effective mailings that get results.