Last year, the Co-op brand was re-launched with great success, bringing back the iconic blue clover-leaf logo.

After a competitive tender, Wordshop was appointed to design and build a new pensions website for the Co-op, which needed to be in place ahead of their minimum contributions increase in October. The website had to be aligned with the Co-op’s new brand, yet clearly stand for its pension offering.

The Co-op’s brief was to create a more direct online journey for each member, so they can easily get to the information they want or complete an action within a couple of clicks. The site also needed to work on smartphones and tablets, so that Co-op colleagues can access it on the go wherever they are.

Rob Fox, Strategic Communications Manager, Pensions, Reward & Benefits at the Co-op said, ‘A lot of people still think of pensions as being complicated, so we wanted to really de-clutter the online experience for them. Fewer words, clearer navigation and the ability to get straight to what they need were key requirements. Working with Wordshop has given us a high-quality website that’s already helping colleagues, ex-colleagues and pensioners to engage more meaningfully with their pensions.’

All the accompanying guides and factsheets on the website have also been updated and rebranded; and we are delighted to say that the site is now live.

www.coop.co.uk/pensions