Recruiting the best apprentices

Wordshop has been busy helping Bradfords attract and recruit their newest apprentices.

When Bradfords asked us to design and produce a range of promotional materials to support their attendance at the National Apprenticeship Show in May, Wordshop was delighted to help.

The project involved creating new branding specifically for Bradfords’ apprenticeship programme, which was then applied to an exhibition stand and a roll-up banner, making a vibrant and eye-catching display. We also created an information booklet for apprentices, detailing the choice of apprenticeship opportunities and application process with Bradfords.

Lynda Moore, Bradfords’ Head of Talent & Development said, ‘Recruiting apprentices is a key initiative for Bradfords and we wanted a fresh and positive approach to attract great candidates.

‘We approached Wordshop with an embryonic idea and they turned this into a fantastic range of promotional materials to support our apprentice recruitment programme. Their ideas, suggestions and expertise brought real clarity to our thought processes, making this a really positive and worthwhile project.’

Finding the right match when recruiting an apprentice can be extremely valuable, and can be the start of a long-term relationship that benefits both the company and the employee. With many senior staff beginning their careers in this way, apprenticeship recruitment has become one of the key HR initiatives for many companies in the UK.

Wordshop’s Managing Director, Giles Powell-Smith said, ‘This was a great project for us to work on. Targeting the demanding and highly discerning group that is teenagers and young people was both challenging and fun.’

The government aims to increase the number of apprentices in the UK to 3 million by 2020 and the new apprenticeship levy came into force in April 2017.